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Our People

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Our Team

This is our amazing team of LinQers. We 100% believe that the success and reputation of a company are directly reflected by the people who stand behind it and bring the vision to life. That is the principle we follow when putting together our team.

We hire people we know are more than their talents and skills, they are people who are constantly willing to learn, respectful, humble, team players, and just fun to work with overall. We love people who are unique because their ideas are the ones that contribute to the success of our company.

Märta Rydbeck

SVP of Sales

What you believe you prove”

– Märta

Märta has worked in the broadcast industry for more than 25 years. She was previously Head of Business Development, Nordics at SDI Media (prior to Iyuno merger) and has prior to LinQ held various positions in large media companies such as Eurosport, TV4, and Ericsson (RedBee Media).

Email: marta.rydbeck@linqmg.com

Sophia Klippvik

Marketing Manager

“Always stick to being yourself, but leave room for growth, empathy, and self-education on matters that you don’t understand”.

– Sophia

Sophia has worked in Marketing for over 8 years in New York and Stockholm and has extensive experience in marketing, branding, and PR with startups and global companies. She is an optimist, values kindness, and always leaves room for humor.

Email: sophia.klippvik@linqmg.com

Björn Lifvergren


“Without data, you’re just another person with an opinion.”

– W. Edwards Deming.

Björn: I’ve been trying to live after this quote ever since I first read it back in 2013

Björn Lifvergren was the founder of BTI Studios and served as its CEO for more than two decades. When leaving BTI in 2018 he had transformed the company from a Nordic subtitling company into a global localization company pulling in revenues exceeding €100 million and operating studios and offices in over 25 countries.

Today he is advising young entrepreneurs and companies wishing to make a global journey alongside developing LinQ Media Group with his team.

Email: bjorn.lifvergren@linqmg.com

Kristofer Fredriksson

Chief Editor

“Life was a funny thing that happened to me on the way to the grave.”

Quentin Crisp 

Having been in the language and localization industry for 20 years, Kristofer is like a dog with a bone when it comes to finding the perfect equivalent in regards to localizing source to target language. He is a melomane who is equally passionate about all things linguistic. With a penchant for witty banter, he eats, lives, breathes, and sleeps subtitles. And to quote the late Aaliyah – “And if at first you don’t succeed, then dust yourself off and try again.”

He is also a Swedish Certified Language Consultant, which means that he is an expert in the Swedish language.

Email: kristofer.fredriksson@linqmg.com

Eje Strind

Head Of Technology

“One day or day one. You decide!”

– Paulo Coelho

He has worked in the subtitling industry and with language versioning throughout his entire professional career.
His extensive experience with post-production and subtitling technologies makes him a great addition to LinQ Media Group.

Email: eje.strind@linqmg.com

Lennart Löf

Chief Executive Officer

“Keep your friends close but your clients closer”.

– A slightly altered version of The Godfather quote

Lennart has been in the localization industry for ages. In 1995, when BTI Studios was founded, his tasks and roles have varied – from Proof-Reader to Key Account Manager, to Production Manager to eventually Managing Director for Nordic Subtitling with a turnover of 100 million sek.

In April 2020, Lennart left Iyuno Media Group (previously BTI Studios). During the summer and autumn of last year, when the decision emerged to re-enter the industry and start LinQ Media Group with Björn and Henrik, Lennart happily jumped on board as a co-founder.

Email: lennart.lof@linqmg.com

Henrik Wikren

Executive Board Member

In economics, the minority is always right“.

– Henrik

Henrik has a background in finance & management and has worked for both multinational and growth-oriented companies for over 20 years. He has been an investor and business partner to early-stage companies since 2019 and is one of the co-founders of LinQ Media Group.

Email: henrik.wikren@linqmg.com

Matilda Klang

Client Manager & Planner

quote pending

Matilda previously worked as a subtitler for 3 years and has extensive knowledge in various fields in media and television. She is a language nerd who loves to read and write and someone who genuinely believes that everything is possible with a positive attitude.

Email: matilda.klang@linqmg.com

Oddbjørn Lie

chief editor, norway

quote pending

Oddbjørn previously worked for BTI Studios, providing live subtitling and subtitling for Norwegian broadcaster TV 2. He has extensive experience in client management and has built a strong, lasting foundation with many clients in the broadcasting and streaming service industry.

Email: oddbjorn.lie@linqmg.com